We’re Biggie Smalls.

We create heavyweight, problem-solving concepts for food, health and lifestyle brands. In other words, the tasty stuff. The vital stuff. And the stuff that makes life worth living.

Because, just like books, people have an unforgiving habit of judging a brand by its cover. Which is why nothing whets our appetite like a juicy branding, packaging and retail comms challenge.

We start – where else – with you. Your business, your brand and your commercial challenges lead our thinking, which in turn inspires our conceptually relevant design. (So it's not just pretty, it's pretty smart.) And we follow up with bang on the money creative.

That way, you have the confidence that when you send your baby out into the toughest audience in the world – the fickle, bored, choosy, tight-fisted (but occasionally delightfully-free-spending-if-you-get-it-right) consumer – you've given it the very best start in life.

And that's what we do. All the time. We're award-winning, commercially minded and entrepreneurial by nature. We're fiercely proud of our work. Right, that's enough bigging ourselves up. Let’s talk.

What we offer

Brand Identity
Design
Packaging
Retail Comms
Campaign Ideation
Experiential
Internal Comms
Copywriting
Digital

Get in touch

Gemma Wharekawa
Account Director
gw@biggiesmalls.com
0414 887 521

Level 1
270 Devonshire St
Surry Hills 2010

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Campari

Campari

American Honey Campaign

Launched in 2007, American Honey was the first and only bourbon based honey liqueur in market. It’s this unique flavour of pure honey that defines the product and was the prerequisite in forming the brief.

Working with photographer Andreas Smetana, everything created and shot was authentic, with very little post production required. We thought, why fake it when you can make it.

The result was a strikingly delicious and all natural honeycomb backdrop, illuminating the all important product shot. Hues of gold create variations in the honeycomb forming the iconic Wild Turkey silhouette.