Campari

Campari

American Honey Campaign

Launched in 2007, American Honey was the first and only bourbon based honey liqueur in market. It’s this unique flavour of pure honey that defines the product and was the prerequisite in forming the brief.

Working with photographer Andreas Smetana, everything created and shot was authentic, with very little post production required. We thought, why fake it when you can make it.

The result was a strikingly delicious and all natural honeycomb backdrop, illuminating the all important product shot. Hues of gold create variations in the honeycomb forming the iconic Wild Turkey silhouette.