We’re Biggie Smalls.

We create heavyweight, problem-solving concepts for food, health and lifestyle brands. In other words, the tasty stuff. The vital stuff. And the stuff that makes life worth living.

Because, just like books, people have an unforgiving habit of judging a brand by its cover. Which is why nothing whets our appetite like a juicy branding, packaging and retail comms challenge.

We start – where else – with you. Your business, your brand and your commercial challenges lead our thinking, which in turn inspires our conceptually relevant design. (So it's not just pretty, it's pretty smart.) And we follow up with bang on the money creative.

That way, you have the confidence that when you send your baby out into the toughest audience in the world – the fickle, bored, choosy, tight-fisted (but occasionally delightfully-free-spending-if-you-get-it-right) consumer – you've given it the very best start in life.

And that's what we do. All the time. We're award-winning, commercially minded and entrepreneurial by nature. We're fiercely proud of our work. Right, that's enough bigging ourselves up. Let’s talk.

What we offer

Brand Identity
Design
Packaging
Retail Comms
Campaign Ideation
Experiential
Internal Comms
Copywriting
Digital

Get in touch

Gemma Wharekawa
Account Director
gw@biggiesmalls.com
0414 887 521

Level 1
270 Devonshire St
Surry Hills 2010

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Muffin Break

Muffin Break

Good Goes In Campaign

Following on from a successful internal launch, it was time to share Muffin Break’s new strategic and creative direction with the public. To kick off the campaign we created an enticing visual feast in the form of a succinct brand video.

We then strategically phased in various printed POS comms to each location throughout Australia and New Zealand, keeping customers hungry for more. Additionally, bespoke social content supported the launch during a 6 month roll-out.