We’re Biggie Smalls.

We create heavyweight, problem-solving concepts for food, health and lifestyle brands. In other words, the tasty stuff. The vital stuff. And the stuff that makes life worth living.

Because, just like books, people have an unforgiving habit of judging a brand by its cover. Which is why nothing whets our appetite like a juicy branding, packaging and retail comms challenge.

We start – where else – with you. Your business, your brand and your commercial challenges lead our thinking, which in turn inspires our conceptually relevant design. (So it's not just pretty, it's pretty smart.) And we follow up with bang on the money creative.

That way, you have the confidence that when you send your baby out into the toughest audience in the world – the fickle, bored, choosy, tight-fisted (but occasionally delightfully-free-spending-if-you-get-it-right) consumer – you've given it the very best start in life.

And that's what we do. All the time. We're award-winning, commercially minded and entrepreneurial by nature. We're fiercely proud of our work. Right, that's enough bigging ourselves up. Let’s talk.

What we offer

Brand Identity
Design
Packaging
Retail Comms
Campaign Ideation
Experiential
Internal Comms
Copywriting
Digital

Get in touch

Gemma Wharekawa
Account Director
gw@biggiesmalls.com
0414 887 521

Level 1
270 Devonshire St
Surry Hills 2010

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Hemple

Hemple

Brand Identity & Packaging

In November 2017, Australia legalised the sale of hemp for human consumption. Due to its superfood status – high in omegas, aminos, fibre and protein – hemp-based foods are set to thrive in the growing health food sector.

Biggie stepped up to work on the naming, identity and packaging of a brand seeking to bring quality, locally produced hemp food to the Australian market. Hemple was born.

The name provides an immediate link to the product, as well as building a conceptual theme around the idiom ‘your body is your temple’.

The concept was carried through all packaging, communications and language. The Hemple pyramid logo features prominently in application, commanding attention and standing apart from competitors.