Muffin Break are all about adding a little goodness to people’s everyday. It’s nothing overly grand or life-changing, just the simple things done right – quality ingredients from local suppliers, barista-made coffee and delicious baked goods straight from the oven.
In 2017 this promise was made public with the launch of the ‘Good Goes In’ tagline and external campaign. A key component of this was the redesign of their extensive range of packaging – one of (if not the most) highly visible channel to communicate their message and ‘add a little goodness’.
Staying true to the theme, we developed the concept 'In Good Hands' that would exhibit mini works of art on every packaging touch point. The immaculate illustrations, hand-carved by linocut master Peter Nevins, showcase the people and ingredients that are involved in making Muffin Break products so good.