We’re Biggie Smalls.

We create heavyweight, problem-solving concepts for food, health and lifestyle brands. In other words, the tasty stuff. The vital stuff. And the stuff that makes life worth living.

Because, just like books, people have an unforgiving habit of judging a brand by its cover. Which is why nothing whets our appetite like a juicy branding, packaging and retail comms challenge.

We start – where else – with you. Your business, your brand and your commercial challenges lead our thinking, which in turn inspires our conceptually relevant design. (So it's not just pretty, it's pretty smart.) And we follow up with bang on the money creative.

That way, you have the confidence that when you send your baby out into the toughest audience in the world – the fickle, bored, choosy, tight-fisted (but occasionally delightfully-free-spending-if-you-get-it-right) consumer – you've given it the very best start in life.

And that's what we do. All the time. We're award-winning, commercially minded and entrepreneurial by nature. We're fiercely proud of our work. Right, that's enough bigging ourselves up. Let’s talk.

What we offer

Brand Identity
Retail Comms
Campaign Ideation
Internal Comms

Get in touch

Gemma Wharekawa
Account Director
0414 887 521

Level 1
270 Devonshire St
Surry Hills 2010


Muffin Break

Muffin Break

Muffin Lab Campaign

On the back of the astronomical success of 2015, the Muffin Lab continues with it’s limited-time-only muffins.

For 2016 the Lab is taking a more natural direction to their creations. Less of the weird and whacky and more about wonderful natural flavour combinations. Inspired by this fresh approach it seemed like a ‘botany’ look and feel was an ideal fit this time round. Photography is lighter and more natural with a focus on the unique and often unexpected ingredients of their monthly muffin release. Props such as old science text books and miniature garden equipment are used as decoration to compliment our ‘botany’ concept. We hope you dig it!