To launch the new creative direction for the Muffin Lab we created in-store and digital teasers to inform and excite customers about its return in 2016.
Since its inception the previous year, the Muffin Lab has garnered a considerable following. This year’s theme is ‘curious creations’ and is inspired by the science of botany. Our key visual was created using dozens of vintage botanical illustrations compiled together to form an instantly recognisable muffin shape. The multitude of colours and illustrations are captivating and eye-catching, with stores reporting an exceptional uptake.