Food Frontier is the independent think tank on alternative proteins in Australia and New Zealand.
Since inception, Food Frontier has established credibility through consistently delivering useful insights that inform investment and other business decisions, while also playing a critical role as a connector and facilitator across a fast-evolving sector. To claim this credibility, and reflect the maturation of the alternative proteins sector, a rebrand was undertaken.
The brand idea ‘Alternative Thinking’ inspired the development of a clean and confident identity. Bold graphic elements and photography bring simple yet elegant visual depth to information-heavy output, and are complemented by an evolved colour palette, icon library, and typography.
The result is a brand identity that conveys an organisation at the forefront of its sector, driven by the vision of a diverse protein supply that safely and sustainably feeds our region.