Hungry Planet are a US-based manufacturer and retailer of premium, chef-crafted plant-based meats. After years of R&D, armed with an astonishing range of nine meats, Hungry Planet were ready to serve up a new brand to their global customer base. The brand identity was built around the question: What are you hungry for?’.
The plant-based market is expanding rapidly, and customers are hungry for healthier, tastier and more versatile foods that have a positive impact on the planet. This versatility and diversity is celebrated in an identity that is rich with bold colours, typography and patterns. Photography highlights a global brand that offers a world of culinary possibilities.