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Soul Burger is Sydney’s (soon to be Australia’s) favourite plant-based burger joint. With a view to expand the franchise, Soul Burger approached Biggie to develop their brand strategy, identity, packaging and comms.

Built from the idea of ‘Wholly Plant-based’, we injected some much-needed soul into the brand – bright colours, playful illustrations and a cheeky tone of voice help Soul Burger stand out from the crowd and celebrate their purpose to ‘better the world, one delicious bite at a time’.