IRI enables FMCG retail businesses to pursue their potential through market-leading data, technology, and analytics.
To elevate the awareness and understanding of their analytics capability, IRI approached Biggie to develop a campaign targeting marketing and media professionals.
The campaign focused on mastering three marketing fundamentals – knowing your audience, choosing the right media, and testing for impact and ROI. The campaign idea – ‘strong foundations’ – underpinned the message that IRI analytics solutions lead to solid, tangible insights that support marketing expertise and maximise effectiveness.
Simple building block illustrations, inspired by the product offerings, were created to support the campaign idea and provide cut-through in a market saturated with cliché imagery.