IRI International is a leading provider of technology, analytics and data, working with FMCG and retail businesses in markets across the globe. Previously known as a ‘data company’, IRI had long-since outgrown its reputation. A rebrand was crucial to align what they now offer and stand for, with how they are positioned in the market.
Working with the international brand team, Biggie developed the ‘Pursuit of Potential’ brand idea, recognising IRI’s relentless, end-to-end approach to finding and developing solutions for clients. Building from the existing IRI logo, the ‘pursuit graphic’ was developed as a visual expression of the brand idea, bringing impact and energy to communications.