Trends in natural beauty products largely reflect trends present in natural food, beverage and supplements: plant-based and botanical ingredients are growing fast, brands’ sustainability or otherwise mission-driven efforts are at the fore and transparency is a must.

Enter OWB. 100% plant-based, sustainably sourced and cruelty-free. Tick. Tick. Tick. Using only pure, organic plant extracts, OWB hand-make small batches of natural skincare remedies, derived from three essential ingredients – Oil. Wax. Butter. No chemicals. No nasties.

An abbreviated brand name, striped-back pack design, basic colour palette, and down-to-earth photographic style elegantly communicates their minimalistic approach to skincare.